BBS Worldwide is delighted to announce Gary Lansley's promotion to President, Europe and MEA for BBS Worldwide. A true industry veteran with 40 years of experience, including as a founder of Hogarth Worldwide, and leading our European Client Services since 2014, Gary's reputation for production excellence and integrity precedes him. We look forward to his expanded leadership in this key region.

"Gary brings an extraordinary depth of experience to his new role as President of EMEA, but it's his character that truly sets him apart.", says Tara McCarty, BBS Worldwide CEO. "His collaborative approach to problem-solving, his genuine commitment to developing talent within our organization, and his unwavering dedication to delivering exceptional results have earned him the respect and admiration of colleagues and clients alike. Gary's track record of successfully navigating complex, multi-market campaigns while maintaining the personal touch that defines great client service exemplifies everything we value at BBS. We're immensely proud to work alongside Gary and thrilled to see him take on this expanded leadership role where his expertise will benefit an even broader range of clients and markets."

"I'm hugely honoured to be appointed President for BBS Worldwide, EMEA." remarked Lansley. "I came to BBS in 2013 as European Client Services Director after many years in senior account roles with production agencies, very much in their infancy back then, but which have grown significantly ever since. The advance of production technologies and AI over recent years is changing the way content is produced beyond all recognition, with new ways of creative working being adopted to produce all forms of brand messaging. Working with the talented global team of BBS consultants for the last twelve years significantly widened my horizons, and this new role represents yet another step-change for me. I hope I fulfil (and exceed) the expectations and confidence placed in me by our CEO, Tara McCarthy, with whom I have worked so closely over the years. "

ABOUT BBS WORLDWIDE

BBS offers skilled, global, experienced professionals to; maximize your advertising budgets while maintaining value, review, analyze and negotiate your advertising production cost, manage, negotiate and pay your talent cost, and track your advertising production spend. Founded in 1985, BBS has two offices worldwide and 17 consultants on five continents. BBS’ advertising production consultants are former TV, Interactive, and Print production and procurement executives, all recognized authorities in their field.